Tailored Nutrition

We are a company that originated in California as a store specializing in pet products. Through our experience, we noticed that some dogs had eating and digestive issues regardless of the brand of food they were being given. In 2005, a Hollywood actress approached us seeking help for her dog, which led us to seek advice from veterinary nutritionists across the country. Following their guidance, we created our first human-grade food. This caught the attention of more celebrities, and we became known as the go-to food provider for celebrities’ dogs. Our main focus is to offer the best food made from natural, organic ingredients without GMOs. During this journey, we discovered that even some organic products didn’t meet our high standards, so we got involved in observing the entire production process of our suppliers. As a result, the number of producing farms that meet all our requirements is limited, which in turn limits the number of customers we can serve. This strict approach is driven by our goal of ensuring total satisfaction and the health of the dogs that consume our products. We maintain a waiting list, and if you are interested, you can register through our contact form. Once a space becomes available, we will reach out to create the perfect eating plan for your dog.